query
Quick

How to improve the quality of exhibition staff?

  How to improve the quality of exhibition staff?

  In general, the exhibition features high investment and short duration, so it is believed that all exhibitors will be concerned with how to make good use of valuable time during the exhibition to get the maximum benefit from the investment. The following tips, as common senses, for successfully taking advantage of the exhibition may help you.

  Participating in an exhibition is a traditional channel for effective promotion and both the Seller and the Buyer shall be engaged with each other frequently within the concentrated several days. In general, the exhibition features high investment and short duration, so it is believed that all exhibitors will be concerned with how to make good use of valuable time during the exhibition to get the maximum benefit from the investment. The following tips, as common senses, for successfully taking advantage of the exhibition may help you, but we suggest you to regard the 12 tips as the principles to administrate your workers during the exhibition.

  1. Do not sit down. If you keep to your seat during the exhibition, you will make an impression on people that you do not want to be disturbed.

  2. Do not read. Generally you only have two to three seconds to draw other¨s attention and attract him/her to stop. But if you are reading newspapers or magazines, you will never draw any attention from others.

  3. Do not eat or drink anything. Eating or drinking will make you seem vulgar, sloppy and indifferent and the potential customers shall not disturb you when you are eating.

 4. Do not make a call. If you spend one minute more in making a call, you will lose one minute for talking with potential customers.

  5. Do not distribute the material to everyone you met. Such a rude behavior is unpleasant and costly; moreover, you do not want to waste the expensive propaganda materials. So, how to give the valuable information to potential customers? By post.

  6. Do not talk with workers in other booths. If you do not want the visitors to stop in front of your booth, they certainly will turn away. And they will not disturb you when seeing you are talking with others. So do not talk with the companion or workers in adjacent booths. However, you should talk with potential customers instead of you friends.

  7. Do not judge people solely by their appearance. In the exhibition, only workers of the exhibitors are supposed to place emphasis on their appearance, and the customers do their dresses casually and generally take on jeans, sport shirt, casual slacks, etc. So, do not look down upon those dressing casually.

  8. Do not get together. If you are talking with two or more exhibition partners or other non-potential customers, it means you are getting together. Visitors always feel worried about approaching a group of strangers. So you should create a warm, open and attractive atmosphere in your booth.

  9. Be enthusiastic. As the saying goes, if you behave enthusiastically, you will become enthusiastic, and vice versa. However, if you seem impatient, you will become impatient and disagreeable. Overflow with enthusiasm shall make you all-conquering and appealing. You also need to enthusiastically publicize your enterprise and products. And you represent your enterprise in visitors¨ eyes. So your words, behaviors and expression have significant impact on the visitors¨ opinions on your enterprise.

  10. Properly make use of the names of potential customers. People like their names to be called. So striving to remember the names of potential customers and addressing them by their names will make them feel themselves important. You need to be brave to look at the nametag on the visitor¨s bosom and read out his/her name, and ask the visitor if his/her name is too difficult to read. And the unique name may be the best way for you to build relationships with the customer.

  11. Appoint specific person to receive the media. The media may look for news in your booth and you must appoint specific person as the contact between your enterprise and the media, in such a way you can ensure to speak with one voice in the publicity of your enterprise. You are just inviting trouble if each exhibition worker can talk with the media for they never speak with one voice no matter how your workers are well-trained.

 12. Wear the nametag properly. In the exhibition, you certainly want the visitor to call your name. If you wear the nametag on your left bosom, visitors may get no access to your names. Instead, you should wear the nametag on your right that is close to your face, and then your nametag will be much closer to the visitor when you shaking hands with him/her.