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¡¡¡¡Qujiang Beer Festival is hosted by Administrative Committee of Qujiang New Area and undertaken by West China (Xi¡¯an) Cultural Industries Expo Co., Ltd. Based on modern facilities and great popularities of the Square of Harmony of Qujiang International Conference and Exhibition Center, the beer festival has integrated international brand, beer tent, beer garden and other original international beer culture elements. Many beer brands from Munich of Germany have joined the festival, thus bringing the popular international pure beer. Moreover, the festival closely interacts with revels and themed performances. Relying on effective publicity, international promotion and operation by professional team, the beer festival has developed itself into a high-quality international beer festival.

¡¡¡¡The beer festival is themed ¡°Happy Qujiang, a Wonderland for Free Drinking¡± and is renowned as a regional medium-scale high-quality beer festival. Number of visitors both at home and abroad received by the beer festival has hit a record high and exceeded 100,000. Dozens of tons of beer were consumed. Beer tent and beer garden with foreign styles have made local residents of ancient Xi¡¯an drink freely and forget going home.